Every journey has a beginning, a point of departure. And here is ours, in Manila, in 1890. Spain’s colonial capital in the Philippines.
A perfect city for embarking on a journey, full of liberal ideas and crossing point for traders from all over the world. But it didn’t have it all: almost nobody knew about beer.
Portanto, os nossos fundadores conseguiram os melhores ingredientes, convidaram o melhor mestre cervejeiro alemão e no dia de São Miguel, no bairro de San Miguel, inauguraram a primeira fábrica de cerveja no Sudeste Asiático.
Our journey had just begun.
It´s always special to land in Hong Kong. Then a British colony bustling with traders, its main source of wealth was the export of Chinese tea. However, there's only so much tea you can drink, so we brought the finest beer we could – San Miguel.
Home of the American Dream, the New York City skyline was rapidly changing in the 1930s, as skyscrapers punctured the air and the streets were filled with music and bars. And in amongst it all we were there, serving our very finest beer.
A great journey involves discovering lots of new places, meeting different people and making friends along the way, but also coming home at some stage. That is why we are happy to return to Spain, opening our factory in Lleida.
It’s an important time in the country, and we want to collaborate in its industrial and economic development, which will take an enormous leap forward with the arrival of democracy in the following decade.
Since France first introduced the daguerreotype, nobody has known how to make a show out of moving images like the Americans.
Hollywood, the mecca of film, has lived through different phases, but we are now facing a complete renovation, with the arrival of geniuses who will redefine the meaning of cinema culture.
Welcome to a refreshing age!
(Hollywood Hills image by Shinya Suzuki).
Our enthusiasm for discovering new worlds and refreshing more people takes us one step further. We reach Africa.
And the birthplace of humanity welcomes us with open arms. We realise that our journey has only just started while we travel through jungles, deserts, archipelagos and savannahs.
The wealth of these lands and the hospitality of its people make us feel at home again.
(Elephants image by César González Palomo).
Late sixties, this is definitely a major phase in our journey. The age of love, rock and the fight for social rights. The place to be? Swinging London.
Welcome to the world centre of fashion, music and cultural revolution. San Miguel arrives in the UK’s capital.
We bring the first 0,0% beer to Spain, giving people the chance to enjoy San Miguel at any time and any place. It has all the flavour, aroma and quality of classic San Miguel, because why should alcohol-free mean flavour-free?
Nearly 130 years through our journey, we’ve been to every corner of the globe and discovered countless treasures along the way. It’s been an unforgettable experience, but if there’s one thing we know for sure, it’s a journey that is still far from its end.