MANILA

Every journey has a beginning, a point of departure. And here is ours, in Manila, in 1890. Spain’s colonial capital in the Philippines.

A perfect city for embarking on a journey, full of liberal ideas and crossing point for traders from all over the world. But it didn’t have it all: almost nobody knew about beer.

So our founders obtained the best ingredients, invited Germany’s top master brewer and on the feast day of San Miguel, in the district of San Miguel, they inaugurated the first brewery in South East Asia.

Our journey had just begun.

HONG KONG

It is always a delight to land in Hong Kong. Then a British colony with a bustling trade, its main source of wealth was the export of Chinese tea (aside from a minor issue with opium). However, we know that man cannot live on tea alone, so we thought that our beer might be well received… and here we are.

As in the case of Manila, this convulsive colonial age would lead to significant political changes and industrial growth, which we were able to witness from our very own factory.

NEW YORK

New York, mecca of the American dream, who wouldn’t want to be here? To form part of its history, see its skyscrapers flourish… what more could you ask for?

The streets are filled again wtih music, pubs and joy… and we came along to do our bit.

SPAIN

A great journey involves discovering lots of new places, meeting different people and making friends along the way, but also coming home at some stage. That is why we are happy to return to Spain, opening our factory in Lleida.

It’s an important time in the country, and we want to collaborate in its industrial and economic development, which will take an enormous leap forward with the arrival of democracy in the following decade.

HOLLYWOOD

Since France first introduced the daguerreotype, nobody has known how to make a show out of moving images like the Americans.

Hollywood, the mecca of film, has lived through different phases, but we are now facing a complete renovation, with the arrival of geniuses who will redefine the meaning of cinema culture.

Welcome to a refreshing age! #hollywoodistop #sanmiguel

(image by Shinya Suzuki)

AFRICA

Our enthusiasm for discovering new worlds and refreshing more people takes us one step further. We reach Africa.

And the birthplace of humanity welcomes us with open arms. We realise that our journey has only just started while we travel through jungles, deserts, archipelagos and savannahs.

The wealth of these lands and the hospitality of its people make us feel at home again.

(image by César González Palomo)

EUROPE

Late sixties, this is definitely a major phase in our journey. The age of love, rock and the fight for social rights. The place to be? Swinging London.

Welcome to the world centre of fashion, music and cultural revolution. San Miguel arrives in the UK’s capital.#london #SanMiguel

SPAIN

We bring the first 0.0% beer in Spain. We are the first because it is important to us to be able to enjoy San Miguel at any time and any place. And we like it with all its aroma, flavor and quality that we have always had.

That’s why you know that with San Miguel 0.0% you have all of the flavor without all of the alcohol.

#EXPLORINGTHEWORLD

At this point of the XXI Century, we are one step forward. We have learned a lot, discovering new tastes, and have reached new horizons we never knew we could.

Now we are more, we know each other better and we are more modern. The journey has been a great experience but you know what they say… #thebestisyettocome.