{"id":23560,"date":"2024-11-21T15:23:09","date_gmt":"2024-11-21T15:23:09","guid":{"rendered":"https:\/\/www.sanmiguel.com\/es\/?page_id=23560"},"modified":"2025-12-22T07:17:48","modified_gmt":"2025-12-22T07:17:48","slug":"cartel-san-miguel-1987","status":"publish","type":"page","link":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1987\/","title":{"rendered":"Cartel San Miguel 1987"},"content":{"rendered":"\n
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Cartel San Miguel 1987<\/h1>\n\n
\n Nuestra San Miguel con su botella no retornable era una cerveza para llev\u00e1rtela donde quisieras y por eso no se serv\u00eda en grifo. La \u00fanica excepci\u00f3n que hac\u00edamos era en los eventos, como la feria de M\u00e1laga. En 1987, en pleno estallido de la movida, decidimos que era el momento adecuado para presidir tambi\u00e9n las barras. Estos grifos con el tronco recubierto de madera fueron los primeros que hicimos para hosteler\u00eda. El slogan \u201cnaturalmente\u201d ten\u00eda un doble sentido y jugaba con la idea de que se puede tomar una ca\u00f1a San Miguel con total naturalidad y que la cerveza San Miguel es natural.\n <\/div>\n <\/div>\n\n
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