{"id":23552,"date":"2024-11-21T15:21:17","date_gmt":"2024-11-21T15:21:17","guid":{"rendered":"https:\/\/www.sanmiguel.com\/es\/?page_id=23552"},"modified":"2025-12-22T07:17:47","modified_gmt":"2025-12-22T07:17:47","slug":"cartel-san-miguel-1973","status":"publish","type":"page","link":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/","title":{"rendered":"Cartel San Miguel 1973"},"content":{"rendered":"\n<div class=\"historia-ficha\">\n    <div class=\"row no-gutters\">\n        <div class=\"historia-ficha-info\">\n            <h2><\/h2>\n            <h1>Cartel San Miguel 1973<\/h1>\n\n            <div class=\"historia-cuerpo\">\n                Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega. Tradicionalmente los esfuerzos publicitarios se dirig\u00edan a los meses estivales, algo as\u00ed como la temporada alta para los amantes de la cerveza. Nuestro objetivo era remarcar que San Miguel se pod\u00eda tomar en cualquier \u00e9poca del a\u00f1o. Si algo te gusta mucho \u00bfpor qu\u00e9 has de estar todo el a\u00f1o esper\u00e1ndolo? En esa \u00e9poca era bastante habitual poner mucho texto en los anuncios y a nosotros nos pareci\u00f3 estupendo porque ten\u00edamos mucho que contar. El cierre del cartel es a la moda del momento, casi como un refr\u00e1n que rimaba y era f\u00e1cil de recordar. \u00a1Seguro que muchos a\u00fan lo hacen!\n            <\/div>\n        <\/div>\n\n        <div class=\"historia-ficha-img\">\n            <a class=\"enlace\" data-fancybox href=\"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2024\/09\/1973-full-scaled-378x568-c-default.webp\"  title=\"Ver Cartel San Miguel 1973\">\n                <img alt=\"Cartel&#x20;San&#x20;Miguel&#x20;1973\" srcset=\"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2024\/09\/1973-full-scaled-332x497-c-default.webp 412w,https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2024\/09\/1973-full-scaled-378x568-c-default.webp 751w,https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2024\/09\/1973-full-scaled-378x568-c-default.webp 1367w\" sizes=\"(max-width: 500px) 412px, (min-width: 501px) and (max-width: 1366px) 751px, (min-width: 1367px) 1367px\" src=\"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2024\/09\/1973-full-scaled-378x568-c-default.webp\" loading=\"lazy\" class=\"img-fluid\"\/>\n            <\/a>\n        <\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":22489,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-historia-anuncios-item-cartel.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cartel San Miguel 1973 | Cervezas San Miguel | ES<\/title>\n<meta name=\"description\" content=\"Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartel San Miguel 1973 | Cervezas San Miguel | ES\" \/>\n<meta property=\"og:description\" content=\"Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/\" \/>\n<meta property=\"og:site_name\" content=\"Cervezas San Miguel | ES\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T07:17:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/\",\"url\":\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/\",\"name\":\"Cartel San Miguel 1973 | Cervezas San Miguel | ES\",\"isPartOf\":{\"@id\":\"https:\/\/www.sanmiguel.com\/es\/#website\"},\"datePublished\":\"2024-11-21T15:21:17+00:00\",\"dateModified\":\"2025-12-22T07:17:47+00:00\",\"description\":\"Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.sanmiguel.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historia 2024\",\"item\":\"https:\/\/www.sanmiguel.com\/es\/historia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Anuncios\",\"item\":\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Carteles\",\"item\":\"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Cartel San Miguel 1973\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sanmiguel.com\/es\/#website\",\"url\":\"https:\/\/www.sanmiguel.com\/es\/\",\"name\":\"Cervezas San Miguel | ES\",\"description\":\"Bienvenidos Cerveceros Inquietos\",\"publisher\":{\"@id\":\"https:\/\/www.sanmiguel.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sanmiguel.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sanmiguel.com\/es\/#organization\",\"name\":\"Cervezas San Miguel\",\"url\":\"https:\/\/www.sanmiguel.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.sanmiguel.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/cervezas-san-miguel-logo.jpg\",\"contentUrl\":\"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/cervezas-san-miguel-logo.jpg\",\"width\":400,\"height\":400,\"caption\":\"Cervezas San Miguel\"},\"image\":{\"@id\":\"https:\/\/www.sanmiguel.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cartel San Miguel 1973 | Cervezas San Miguel | ES","description":"Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/","og_locale":"es_ES","og_type":"article","og_title":"Cartel San Miguel 1973 | Cervezas San Miguel | ES","og_description":"Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega.","og_url":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/","og_site_name":"Cervezas San Miguel | ES","article_modified_time":"2025-12-22T07:17:47+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/","url":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/","name":"Cartel San Miguel 1973 | Cervezas San Miguel | ES","isPartOf":{"@id":"https:\/\/www.sanmiguel.com\/es\/#website"},"datePublished":"2024-11-21T15:21:17+00:00","dateModified":"2025-12-22T07:17:47+00:00","description":"Siempre siguiendo nuestro propio camino, rompimos la tendencia habitual de otras marcas lanzando una publicidad nada veraniega.","breadcrumb":{"@id":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/cartel-san-miguel-1973\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.sanmiguel.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historia 2024","item":"https:\/\/www.sanmiguel.com\/es\/historia\/"},{"@type":"ListItem","position":3,"name":"Anuncios","item":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/"},{"@type":"ListItem","position":4,"name":"Carteles","item":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/carteles\/"},{"@type":"ListItem","position":5,"name":"Cartel San Miguel 1973"}]},{"@type":"WebSite","@id":"https:\/\/www.sanmiguel.com\/es\/#website","url":"https:\/\/www.sanmiguel.com\/es\/","name":"Cervezas San Miguel | ES","description":"Bienvenidos Cerveceros Inquietos","publisher":{"@id":"https:\/\/www.sanmiguel.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanmiguel.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.sanmiguel.com\/es\/#organization","name":"Cervezas San Miguel","url":"https:\/\/www.sanmiguel.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.sanmiguel.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/cervezas-san-miguel-logo.jpg","contentUrl":"https:\/\/www.sanmiguel.com\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/cervezas-san-miguel-logo.jpg","width":400,"height":400,"caption":"Cervezas San Miguel"},"image":{"@id":"https:\/\/www.sanmiguel.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/pages\/23552"}],"collection":[{"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/comments?post=23552"}],"version-history":[{"count":5,"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/pages\/23552\/revisions"}],"predecessor-version":[{"id":23915,"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/pages\/23552\/revisions\/23915"}],"up":[{"embeddable":true,"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/pages\/22489"}],"wp:attachment":[{"href":"https:\/\/www.sanmiguel.com\/es\/wp-json\/wp\/v2\/media?parent=23552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}