{"id":23520,"date":"2024-11-21T12:19:22","date_gmt":"2024-11-21T12:19:22","guid":{"rendered":"https:\/\/www.sanmiguel.com\/es\/?page_id=23520"},"modified":"2025-12-22T07:17:53","modified_gmt":"2025-12-22T07:17:53","slug":"san-san-miguel","status":"publish","type":"page","link":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/prensa\/san-san-miguel\/","title":{"rendered":"San San Miguel"},"content":{"rendered":"\n
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2002<\/h2>\n

\u00abSan\u00bb San Miguel<\/h1>\n\n
\n Desde el comienzo de nuestra historia, en San Miguel hemos estado siempre ligados a las fiestas populares. En la Feria de M\u00e1laga, las Fiestas de Gr\u00e0cia de Barcelona, la Aste Nagusia de Bilbao\u2026 all\u00ed donde hubiese una celebraci\u00f3n estaba siempre San Miguel. En 2002 dirigimos nuestra comunicaci\u00f3n a destacar este rasgo propio de nuestra historia. Para ello elaboramos este anuncio en el que San Miguel era el patr\u00f3n de todas las fiestas. Gr\u00e1ficamente, mostramos diez de nuestras botellas, en plano medio, y colocadas estrat\u00e9gicamente para recordar ese momento en el que la gente celebra el chupinazo de las fiestas. Para enfatizarlo, todas excepto una lanzan su chapa al aire dando la sensaci\u00f3n de algarab\u00eda y celebraci\u00f3n.\n <\/div>\n <\/div>\n\n
\n \n \""San" San Miguel\"\n <\/a>\n <\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":22527,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-historia-anuncios-item-prensa.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23520","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nSan San Miguel | Cervezas San Miguel | ES<\/title>\n<meta name=\"description\" content=\"Desde el inicio, en San Miguel hemos estado ligados a las fiestas populares. 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