{"id":23496,"date":"2024-11-21T12:11:53","date_gmt":"2024-11-21T12:11:53","guid":{"rendered":"https:\/\/www.sanmiguel.com\/es\/?page_id=23496"},"modified":"2025-12-22T07:17:53","modified_gmt":"2025-12-22T07:17:53","slug":"para-los-viajeros","status":"publish","type":"page","link":"https:\/\/www.sanmiguel.com\/es\/historia\/anuncios\/prensa\/para-los-viajeros\/","title":{"rendered":"Para los viajeros"},"content":{"rendered":"\n
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1970<\/h2>\n

Para los viajeros<\/h1>\n\n
\n En los a\u00f1os 70 lanzamos esta publicidad para comunicar nuestro car\u00e1cter internacional. \u00c9ramos la cerveza que se hac\u00eda en Espa\u00f1a y llegaba a otros pa\u00edses del mundo. Para explicarlo, utilizamos esta imagen tan gr\u00e1fica. Como si de una maleta se tratase, la caja cargada de San Miguel mostraba los sellos de los pa\u00edses por los que viajaba, incluido Espa\u00f1a, Puerto Rico, M\u00e1laga, Burgos, San Francisco, Nueva York\u2026 Ya desde entonces el af\u00e1n por explorar mundo era uno de los rasgos de nuestra personalidad, al igual que la espiga de cebada con la que se hac\u00eda nuestra San Miguel y que se puede apreciar a la derecha del anuncio.\n <\/div>\n <\/div>\n\n
\n \n \"Para los viajeros\"\n <\/a>\n <\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":22527,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-historia-anuncios-item-prensa.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23496","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPara los viajeros | Cervezas San Miguel | ES<\/title>\n<meta name=\"description\" content=\"En los a\u00f1os 70 lanzamos esta publicidad para comunicar nuestro car\u00e1cter internacional. 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