{"id":23284,"date":"2024-11-19T08:30:20","date_gmt":"2024-11-19T08:30:20","guid":{"rendered":"https:\/\/www.sanmiguel.com\/es\/?page_id=23284"},"modified":"2025-12-22T07:18:17","modified_gmt":"2025-12-22T07:18:17","slug":"corporativo","status":"publish","type":"page","link":"https:\/\/www.sanmiguel.com\/es\/historia\/copas-y-posavasos\/corporativo\/","title":{"rendered":"Posavasos Corporativo"},"content":{"rendered":"\n
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1960<\/h2>\n

Posavasos Corporativo<\/h1>\n\n
\n Estos son unos de los primeros posavasos de cart\u00f3n que hicimos como marca en la d\u00e9cada de los 60 cart\u00f3n para evitar que al dejar nuestras botellas en cualquier superficie quedasen marcas. En \u00e9l est\u00e1 escrito San Miguel con nuestra tipograf\u00eda g\u00f3tica muy marcada, la de los primeros a\u00f1os, sobre un fondo verde, color que nos acompa\u00f1ar\u00eda hasta el s. XXI. El material que emple\u00e1bamos era muy robusto, especialmente dise\u00f1ado para perdurar y hecho de cartonajes que se asemejaban a un entramado de tela.\n <\/div>\n <\/div>\n\n
\n \n \"Posavasos Corporativo\"\n <\/a>\n <\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":22637,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-historia-ficha-posavasos.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23284","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPosavasos Corporativo | Cervezas San Miguel | ES<\/title>\n<meta name=\"description\" content=\"Estos son unos de los primeros posavasos de cart\u00f3n que hicimos como marca en la d\u00e9cada de los 60 para proteger las superficies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanmiguel.com\/es\/historia\/copas-y-posavasos\/corporativo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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