{"id":23063,"date":"2024-11-14T10:33:32","date_gmt":"2024-11-14T10:33:32","guid":{"rendered":"https:\/\/www.sanmiguel.com\/es\/?page_id=23063"},"modified":"2025-12-22T07:18:10","modified_gmt":"2025-12-22T07:18:10","slug":"la-ochentera","status":"publish","type":"page","link":"https:\/\/www.sanmiguel.com\/es\/historia\/cervezas\/san-miguel-especial\/la-ochentera\/","title":{"rendered":"La Ochentera"},"content":{"rendered":"\n
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1980<\/h2>\n

La Ochentera<\/h1>\n\n
\n Es dif\u00edcil revisar las fotos de los 80 y no encontrar, adem\u00e1s de unos cardados imposibles, nuestro m\u00edtico tercio en la mesa de alguna terraza. San Miguel ya no solo era una cerveza conocida en todo el mundo, tambi\u00e9n lo era en Espa\u00f1a y eso nos llev\u00f3 a dejar la serigraf\u00eda a un lado \u2013nadie pod\u00eda confundirla ya- y de paso pod\u00edamos estandarizar el dise\u00f1o para nuestras botellas en todos los pa\u00edses con un etiquetado a la moda de la \u00e9poca: metalizado. Nuestra botella ochentera se convertir\u00eda en todo un icono de aquellos tiempos.\n <\/div>\n <\/div>\n\n
\n \n \"La Ochentera\"\n <\/a>\n <\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":22192,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-historia-ficha-cervezas.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-23063","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLa Ochentera | Cervezas San Miguel | ES<\/title>\n<meta name=\"description\" content=\"Es dif\u00edcil revisar las fotos de los 80 y no encontrar, adem\u00e1s de unos cardados imposibles, nuestro m\u00edtico tercio en la mesa de alguna terraza\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanmiguel.com\/es\/historia\/cervezas\/san-miguel-especial\/la-ochentera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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